Amazon's Alexa+

The brilliant team at Revery teamed up with Amazon for the massive launch of the next generation of Alexa.
My role was to lead the creative team to create video elements across a number of workstreams that'd be seen by users of the new Alexa+ service. The next generation of Alexa AI is all about how she's smarter, more conversational, and more helpful in everyday life. Working with the team to construct this in a way that'd clearly communicates that message while maintaining the look and feel of Amazon's brand language was a welcome challenge that I loved delving into. Getting to work with the design brand team at Amazon was also such a unique opportunity and I feel together we really accomplished something special.